CRM stands for Customer Relationship Management, and is essentially a database that tracks and stores information. The more complex the CRM, the more it can do with that information, from sending automated messages to making sales forecasts. There are three main types of CRM platforms:
- Operational
- Analytical
- Collaborative
Operational CRMs are intended to streamline your day-to-day tasks; for example, by automating data entry. You’re most likely to benefit from an operational CRM if you’re interested in marketing automation, sales automation, or service automation.
Analytical CRMs are best for companies with large amounts of data. Analytical CRMs use data mining and even AI tools to process demographic and sales data.
Collaborative CRMs are designed for companies in which multiple departments or even other businesses need access to the same data.
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